Sent out my first email promo this week, which was a rather uneventful deal. I sent this first promo to a very defined list of people and magazines as a test to gauge the open rates, most effective subject line, etc. The painful part was actually compiling the list of contacts. Call me crazy, but [...]
ADBASE has some helpful articles focusing on business issues that we all face as photographers and creatives that are worth the time to read. The Secret to Business Growth: Client Satisfaction Bid Fair, Bid Smart: How to win jobs with savvy estimates Buyer Insights to Power Up your Fall Marketing Email Marketing: Find and Speak [...]
If you’re looking to enter the world of freelance photography or are already in that realm this post by art buyer Heather Morton is for you. We work in a world of paradoxes and conundrums: Send an email blast vs. no one reads emails. Send a nice promo card vs. it will get chucked. Get [...]
If you’re a freelancer or ever thought of going freelance you need to think of yourself as a brand and market yourself accordingly. Even if you’re not freelance you should be thinking about this stuff. This slideshow will get you on the right track: How to bridge the distance between business strategy and design. The [...]