If you follow me on Twitter you already know I sent out my photo newsletter for the month. Follow me @timgruber I tried something new with my email campaign this month and made it a newsletter format rather than a featured promo on one project. I’m not sure at this point if I’ll stick with [...]
Sent out my first email promo this week, which was a rather uneventful deal. I sent this first promo to a very defined list of people and magazines as a test to gauge the open rates, most effective subject line, etc. The painful part was actually compiling the list of contacts. Call me crazy, but [...]
Communicate Your Strengths to Get Respect is an article that makes a good point about communicating our strengths as photographers. What message is your work sending? Your photos? Your website? Is it the message you want to be sending? Are the photographs on your website the type of photos you’d want a client to hire [...]
This recent article in the NY Times called Transforming Art Into a More Lucrative Career Choice made for a nice read on being an artist, but not a starving artist. Some artists have begun to figure out ways to make money and make art — aiming to end the notion that “starving” and “artist” are [...]
See the second portion of Making Money Doing What You Love. Seth Godin if you don’t know is a marketing guru. His blog always proves insightful on topics dealing with marketing especially if you’re working to market yourself as a freelance photographer. One of his latest posts is worth a look: Maybe you can’t make [...]
It’s worth your time to read The Freelance Dilemma on Editorial Photographers. A few highlights: To achieve longevity, you must reconcile the conflict between what you shoot for money and what you love to shoot. Ideally, you get paid to shoot exactly what you love to shoot, every day. If you create a book that [...]
ADBASE has some helpful articles focusing on business issues that we all face as photographers and creatives that are worth the time to read. The Secret to Business Growth: Client Satisfaction Bid Fair, Bid Smart: How to win jobs with savvy estimates Buyer Insights to Power Up your Fall Marketing Email Marketing: Find and Speak [...]
If you’re looking to enter the world of freelance photography or are already in that realm this post by art buyer Heather Morton is for you. We work in a world of paradoxes and conundrums: Send an email blast vs. no one reads emails. Send a nice promo card vs. it will get chucked. Get [...]
If you’re a freelancer or ever thought of going freelance you need to think of yourself as a brand and market yourself accordingly. Even if you’re not freelance you should be thinking about this stuff. This slideshow will get you on the right track: How to bridge the distance between business strategy and design. The [...]