Where The Oats Grow for Oatly
Written By Tim Gruber
We spent an idyllic summer day in Iowa capturing the essence of a family farm and restaurant that incorporated Oatly products into their baked goods. It was the quintessential Midwest experience—lush green fields, winding gravel roads, and farm kids roaming free. The assignment, an advertising commission, felt more like an editorial assignment thanks to the creative freedom we enjoyed. You truly couldn’t ask for a better day.