Tim Gruber and Jenn Ackerman use both photography and video to tell stories for editorial and commercial clients. 
These principles might help in guiding your work. I know they gave me something to think about especially the few below. Read the rest of the principles here at 10 Principles That Might Make Your Work Better or May Make It Worse
A few of the principles to get you thinking:
2. Consistent voice is more important than consistent style.
Voice is about what you say. It’s content. Style is about what you’re wearing. It’s aesthetics. The prior informs the latter, not the other way around. Clothes don’t make the man. They don’t make your work either.
3. Does it have heart?
If it does, make it. If it doesn’t, why spend the time on something that doesn’t have spirit?
8. Being too comfortable is dangerous.
Most creatures die in their sleep. Keep moving, or get eaten. The only things you should be absolutely comfortable with in your creative process are your tools.
9. There is nothing keeping you from doing the sort of work that you wish.
What do you want? It’s a hard, yet crucial question. We all do creative work to get happy. It’s why we let it beat us up, and it’s why we keep crawling back to it. Figure out precisely what you want, and realize that if no one will pay you to make it, you can still make it for yourself. And you still win, because you’re happy.
succinct and inspiring, thank you for sharing.
On and off, I keep coming back to your blog for inspiration. Thanks!