Tim Gruber and Jenn Ackerman use both photography and video to tell stories for editorial and commercial clients. 
Paul Graham pumped out a nice bit of copy for the Yale MFA photography graduation book entitled: Photography is Easy, Photography is Difficult
Whether photography is old hat or you’re a fresh grad the article has something for everyone who has ever taken a camera to their eye.
A taste:
And hopefully I will carry on, and develop it, because it is worthwhile. carry on because it matters when other things don’t seem to matter so much: the money job, the editorial assignment, the fashion shoot. Then one day it will be complete enough to believe it is finished. Made. Existing. Done. And in its own way: a contribution, and all that effort and frustration and time and money will fall away. It was worth it, because it is something real, that didn’t exist before you made it exist: a sentient work of art and power and sensitivity, that speaks of this world and your fellow human beings place within it. Isn’t that beautiful?
I love all the inspirational quotes you find Tim, often times it is how I am feeling about my work or I have felt it is just nice to know that I am not the only that has these thoughts and emotions about the craft of photography.
thanks for posting. wonderful article. i had forgotten how inspiring that site can be.