Sent out my first email promo this week, which was a rather uneventful deal. I sent this first promo to a very defined list of people and magazines as a test to gauge the open rates, most effective subject line, etc. The painful part was actually compiling the list of contacts. Call me crazy, but I couldn’t justify blowing a ton of money for a list when the average editorial assignment pays far less than that and the open rate for email promos are dismal to begin with.
The designing of the promo and writing the copy were probably the most time demanding portions of the process after compiling the list. I enjoyed it though. It’s not often anymore that I get to put my undergrad in design and advertising to use.
A few editors actually took the time to email me back, which was great and unexpected.
Overall it was pretty much what I expected a very hit or miss ordeal with a lot of the emails never being opened.
If you’d like drop me a note with your email(timg at timgruber.com) or leave me a comment and I’ll include you in the second part of the email campaign that I plan on sending out next week.
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Not sure where you got all the emails, but check out mastheads.org for lower cost access to a big list of editorial contacts. Definitely not as extensive as Agency Access or the like, but worth a look.
Thanks Scott.
I actually used Mastheads to compile a portion of my list. Not as extensive as you said, but worth the effort.
hey, put on in my inbox por favor.
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I would love to see your email promos. I am always interested in the marketing side of being a photographer. alleh[at]lindquistphotography.com
Cheers
Alleh