Communicate Your Strengths to Get Respect is an article that makes a good point about communicating our strengths as photographers. What message is your work sending? Your photos? Your website? Is it the message you want to be sending? Are the photographs on your website the type of photos you’d want a client to hire you to shoot?
Creative talent is not enough. Success in the creative world comes down to communicating your strengths.
The article references the Washington Post story that aimed to find if one of the nation’s greatest musical talents could cut through the noise of a heavy DC rush hour. If you haven’t read the story or seen the video yet check it out.
This story makes us realize that our creative strengths will go unnoticed if they are not properly communicated to our colleagues, clients, and fans. Truth be told, people value only what they are told. In a world full of constant stimulation, it is every creative person’s responsibility to cut through the noise and broadcast their unique talents.
Ultimately, your strengths are what will distinguish your work. It is your job to ensure that your career path moves in the direction of your strengths.
Beyond having a moving body of work how will you make sure your creative talent is found?
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