I learned an important lesson yesterday.
Having a decent SEO ranking on Google matters.
Seeing as I’m only in KY for the summer I haven’t given much thought to my SEO ranking among Kentucky photographers. I’ve always subscribed to the idea that it’s the work that matters most and still do.
Thanks to using WordPress and mainly the All in One SEO Pack most everything related to SEO on my site has taken care of itself.
Yesterday I landed a freelance gig because I had a decent SEO ranking on Google.
I’m shooting the assignment for a 1 million circulation magazine in Australia and the only reason I’m shooting it is because they found me through Google. I don’t say that to be boastful, but to establish the idea that some fairly decent sized publications do use Google as a way of finding people in a given region. Not all, but some.
There are photographers in this area who are way more qualified and talented than me, but through Google they can’t be found.
Ironically I rank right behind Jenn on the search for “Louisville photographer” who also uses WordPress to drive her website. As you see we don’t rank on the first or even the second page, but we do show up before any other editorial or reportage photographers in the area.
So if you haven’t yet make sure you make SEO a part of every new website you build. It may not lead to many assignments, but it only takes one or two to make it well worth your time.
Rob over at A Photo Editor had a great post recently about building SEO friendly websites. Check it out if you haven’t yet and while you’re there check out some of his new photo friendly websites.

Tim Gruber and Jenn Ackerman use both photography and video to tell stories for editorial and commercial clients.
Not sure how we might help you?
Coming Soon! Every year we'll be publishing at least two magazines of our work. Look for our first issue soon.