Tim Gruber and Jenn Ackerman use both photography and video to tell stories for editorial and commercial clients. 
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The Guardian asks do films really change the world? Do films about changing the world make any money?
Of course the same can be asked of documentary photo projects.
I’m no longer even sure that documentary films affect the world in a different way from fiction or that people are interested in how fiction differs from investigation.
You watch films in the dark and emerge blinking from the cave, your life mysteriously altered. You feel different afterwards – more alert, more informed.
‘You should never know quite what you are getting into with a film,’ says director Stephen Frears. ‘And that means you can never be certain what you have got or what effect, finally, the film will have.’
Frears is a doughty defender of the power of feelings in films. He believes that what people remember in films are not facts, but emotions.
Go check it out.