Tim Gruber and Jenn Ackerman use both photography and video to tell stories for editorial and commercial clients. 
Anyone doing multimedia needs to be thinking in this same manner as they approach and edit their stories.
Saul Bass states:
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
What resides emotionally in your multimedia or photos is just as important as the narrative and goes along way in engaging your audience.
In other words make me feel.
Check out the opening sequence from HBO’s ‘Dexter’ series (season 1; not in the pilot). It just blew me away.
The show is about a guy who specializes in crimes involving lots of blood and mutilation. The title sequence is all about the joy of cutting, but in a perfectly innocent montage of a morning routine.
http://link.brightcove.com/services/link/bcpid1305238289/bclid1340048657/bctid1309638536
k
Awesome Kevin. Thanks for sharing the link. I’ll check it out.