Tim Gruber and Jenn Ackerman use both photography and video to tell stories for editorial and commercial clients. 
“Sometimes greatness comes from not having resources.” – Doug Liman
As always a great idea/story will always trump the tools we use.
To illustrate his point, he recalled a commercial he was shooting for Nike in the late 1990s starring golfer Tiger Woods. Liman noticed Woods bouncing a ball on the edge of a club during breaks from shooting. Liman grabbed a shoulder-held camera and, away from the crew, asked Woods to bounce the balls while being filmed.
The shot, which became a classic, was natural, unrehearsed, and driven by imagination rather than millions of studio dollars, Liman said.
From News.com