Saul Bass on film intros

Anyone doing multimedia needs to be thinking in this same manner as they approach and edit their stories.

Saul Bass states:

My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.

What resides emotionally in your multimedia or photos is just as important as the narrative and goes along way in engaging your audience.

In other words make me feel.

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  3. Trapped: Questions Answered.
  4. Trapped – Mental Illness in America’s Prison

2 Responses to Saul Bass on film intros

  1. Awesome Kevin. Thanks for sharing the link. I’ll check it out.

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