If you’re a freelancer or ever thought of going freelance you need to think of yourself as a brand and market yourself accordingly. Even if you’re not freelance you should be thinking about this stuff. This slideshow will get you on the right track:
How to bridge the distance between business strategy and design. The Brand Gap.
[slideshare id=28886&doc=the-brand-gap-14630&w=425]
via: The Business of Phototgraphy
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This is gold for freelancers, but 162 slides is nuts.