In the past few weeks I’ve been working on a project I love; truck driving. It takes me back to a time when I was a kid wheeling around with my Tonka trucks in the backyard sandbox. Or who can forget the joy on your face when as a child you gave a trucker the good ole fist pump and they gave you an ear pleasing salute with their horn?
I’ve also discovered how valuable it is to work with a sense of a direction and style. The first few weeks of this project I spent pointing my camera in every possible direction and using a variety of styles(strobed portraits, documentary pj, tilt shift, etc.) Not good if you’re looking to produce a body of work.
What did I learn? You can take pretty pictures using a variety of the formats and techniques, but if you want a body of work rather than a nice single you better stick with one format and technique and let the content do the talking.
Now with an approach defined I feel myself in the calm before the storm. It’ll only be a matter of days before the shooting ends washing me into the high tide of post-production and into a frenzy of caffeine filled nights. Sleep now my friend.
Me as a little trucker.



Tim Gruber and Jenn Ackerman use both photography and video to tell stories for editorial and commercial clients.
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